Thursday, July 29, 2010

Three Opportunities

(1) – If you have read this blog for long, you know that I am a big believer in communications with my students. I want them to understand what I am doing and why I am doing it.

In addition, I’m also a big believer in marketing my course. I think students will work harder if you can convince them that the course is fair and the material provides a true benefit.

Hence, I like for my students to walk in on the very first day of each semester with some amount of knowledge and enthusiasm. If that happens, I think the battle is half won. The building process in terms of their knowledge and interest has already begun.

For that reason, I have already sent the students who have signed up for my fall classes two emails to start “priming the pump.” What I am trying to do is help them realize that they can learn a lot from my course (and enjoy doing it) but only if they are willing to do some serious work and thinking. The benefits outweigh the costs.

If you are interested in this communication strategy and want to see a copy of the two emails that I have already sent out to my Financial Accounting class this summer, send me an email at and I’ll see you those copies by attachment.

You wouldn’t want to use the same emails that I sent out but you might want to adapt them to your own style and goals.

(2) – On Wednesday, August 4, I will be participating in a panel discussion about blogging. If you are going to be attending the national convention of the American Accounting Association in San Francisco, I hope you will come by the presentation and introduce yourself. I would love to meet you and have a chance to chat about teaching or about blogging. It will be from 10:15 a.m. until 11:45 a.m. at the Wyndham Parc 55 Union Square Hotel, on Level Four in a room called Cyril Magnin II

As a result, I do hope to do some blogging while I am at the conference to fill everyone in on what I am learning.

If you want some information on the panelists (who are all bloggers), you can check out the details at:

(3) – Also on Wednesday, August 4, I will be participating in another panel discussion. This one is on innovation in accounting education. The folks who were runners-up for the 2010 Innovation in Accounting Education will be talking about their innovations. Consequently, I am discussing the new free online Financial Accounting textbook that I wrote with CJ Skender of UNC. I am going to bring along a 1925 intermediate accounting textbook and compare it to a 2010 textbook to show how little evolution has taken place and why innovation in textbooks is so desperately needed.

This presentation will be from 4:00 p.m. until 5:30 p.m. at the Hilton Union Square Hotel in San Francisco. It is on the Grand Ballroom Level and is in Grand Ballroom Salon A.

Would love to see you there.

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